Product Launch Visual Coverage – HMD Fusion Experiential Launch
For major technology brands, comprehensive product launch visual coverage—combining high-impact product photography and tech event videography—is an indispensable strategic asset. Our core offering focuses on strategic documentation, where every frame captured transforms product showcases into long-lasting narratives that strengthen corporate identity. In a competitive market, visual storytelling is recognized as a key driver of long-term brand equity and market differentiation.
The launch of the HMD Fusion smartphone on 25 November 2024 in New Delhi brought together technology, sports, and immersive brand experiences – captured through refined and impactful product launch visual coverage in Delhi NCR. Hosted by HMD Global, the event delivered live demonstrations, dynamic interactions, and a storytelling-driven atmosphere that highlighted the brand’s innovative direction. This approach is essential in an era where the growing importance of experiential marketing is recognized as key to driving customer engagement and loyalty.
Shoot overview
Client: Marketing Solutions
Company: HMD Global
Location: New Delhi
CS Media crew: 1 candid photographer, 2 cinematographers, 1 drone
Turn around time: 4 days
Client Brief & Strategic Objectives
The HMD Fusion launch required refined and impactful product launch visual coverage in Delhi NCR to move beyond a traditional reveal. The core objective was to showcase innovation, partnership, and brand experience to key industry stakeholders. This high-investment approach is essential, as McKinsey research shows that strong team collaboration is a key driver for product success which the launch was designed to foster.
This value is why event marketers report receiving increased budgets, citing events as the most effective marketing channel. The client’s requirement was for documentation that validated this investment.
Our Comprehensive Visual Approach
Our strategy focused on documenting every touchpoint—from the granular detail of the product to the wide-angle shot of the immersive environment.
A. Unveiling the HMD Fusion Smartphone
The HMD Fusion stood at the center of the evening—showcased through expressive visual storytelling that captured its design, features, and performance. Our team prioritized documenting the precision of the technology reveals and the awe of the audience’s first impressions.
A standout feature—its flashy gaming outfits and swappable covers—was presented as an aesthetic and practical enhancement. Capturing the tactile and visual appeal of these features was central to the launch’s visual narrative, positioning HMD for major success in penetrating the highly competitive premium smartphone segment in India.
B. FC Barcelona Partnership & Synergy
One of the key highlights was the announcement of HMD Global’s partnership with FC Barcelona. Our visual strategy here was to blend the corporate announcement with the passion of sports marketing.
Through seamless visual documentation, the announcement segment captured expressions, reactions, and the overall excitement—bridging the energy of sports with the world of smartphones. This type of collaboration demonstrates an understanding of the immense consumer reach and emotional resonance of global sports partnerships which translates directly into brand value and memorability.
C. Interactive Experiences and Live Demos
This smartphone launch event in Delhi NCR was meticulously designed to keep guests engaged. The hands-on demo zone allowed attendees to test camera performance, speed, and low-light capabilities—offering an authentic, experience-first understanding of the product. We focused on capturing moments of genuine discovery and interaction, which are far more persuasive than static display photos.
D. Neon Glow-In-The-Dark Match
The conclusion, a neon glow-in-the-dark football match, was a direct nod to the FC Barcelona partnership. This segment became a central visual storytelling moment, capturing movement, energy, and futuristic aesthetics. Capturing these high-energy visuals under specialized lighting conditions requires specialized technical expertise in product launch visual coverage.
E. Event Giveaways and Brand Moments
Guests received thoughtfully designed giveaway bags, marking a final touchpoint for the brand. These crucial moments were captured by our product launch event photographers videographers through clean visual compositions. This ensured every detail—including brand elements, packaging design, and authentic attendee interactions—was meticulously documented, providing excellent material for post-event marketing and corporate social media content.
Impact & Value: Measuring Product Launch Visual Coverage
The HMD Fusion smartphone launch became much more than a traditional product unveiling—it evolved into a dynamic celebration of innovation and collaboration. The event seamlessly blended demonstrations, experiences, and engagements, creating an atmosphere that truly reflected the energy and purpose behind the new device.
Events of this scale highlight just how influential well-executed product launch visual coverage in Delhi NCR can be for brands striving to make a lasting impact. When thoughtfully captured, these moments help businesses communicate their identity with clarity, creativity, and emotional resonance.
Professional visuals ensure the story lives beyond the launch day—enhancing brand recall, strengthening digital presence, and creating memorable impressions that support long-term marketing and communication goals.
