HMD Crest Mobile Unveiled – The High-Impact Launch
The success of any new gadget debut hinges on strategic visual assets, and high-quality product launch photography is the essential element that transforms a live event into lasting digital content. Achieving a flawless new product launch photo visuals requires careful planning, technical expertise, and a deep understanding of tech brand storytelling.
This case study details the recent launch of the HMD Global Crest Mobile at the Pullman Aerocity in New Delhi, an exclusive event attended by top media and tech influencers. Our coverage expertly captured the grand unveiling, the live demo of the unique self-repair technology, and the energetic networking to solidify the brand’s premium market position
The launch of the HMD Global Crest Mobile in New Delhi required a sophisticated approach to event documentation. Our strategy focused on creating a comprehensive visual narrative that moved beyond simple coverage to become a powerful marketing asset.
Shoot overview
Client: Marketing Solutions
Company: HMD
Location: New Delhi
CS Media crew: 1 cinematographer, 1 candid photographer
Turn around time: 5 days
The Client Brief: Defining Success
The brand required visual assets that addressed three primary goals for the Crest Mobile launch at Pullman Aerocity:
- Premium Positioning: Capture the elegant venue and senior leadership to establish the device as a high-end offering. This was essential to justify the device’s premium price point and ensure the brand’s messaging was consistent from the physical event all the way through to digital advertising campaigns.
- Tech brand storytelling was paramount to communicating the brand’s forward-thinking vision.
- Feature Focus: Ensure crystal-clear documentation of the unique selling points, particularly the advanced camera system and the self-repair technology.
- Audience Engagement: Capture the high-profile attendance, including tech influencers and media, to validate the product’s importance and generate immediate social media buzz.
Our Approach: Strategic Product Launch Photography
Our execution blended technical precision with an eye for spontaneous moments, positioning us as the leading choice for tech brand product launch photography in the region.
Visual Coverage and Event Documentation for Product Launch Photography
Our Gurugram-based corporate event photography videography team adopted a comprehensive strategy for event documentation:
- Cinematic Lighting: Utilizing the sophisticated lighting of the Pullman Aerocity to ensure the product display looked aspirational and ready for high-resolution print. Using professional-grade mirrorless cameras and prime lenses, our team was able to expertly manage the variable ambient lighting of the large venue, ensuring every shot was crisp and color-accurate, regardless of the distance from the stage.
- Structured Coverage: Prioritizing close-ups of the Crest Mobile’s sleek finish and the presentation screen during the official reveal.
- Candid Capture: Documenting vibrant networking sessions to add depth, ensuring the visual narrative included the human element of technology adoption.
Advanced Techniques for Key Feature Demo in Product Launch Photography
The live demonstration of the Crest Mobile was the core of the event. Our approach ensured every innovative feature was captured with clarity:
- Focus on Innovation: Close-up shots of the self-repair technology demonstration, framed to highlight the brand’s commitment to sustainability and user convenience.
- Audience Perspective: Capturing the genuine reactions of influencers and journalists during the demo, which validates the product’s appeal.
- Visual Continuity: The seamless transition between the grand reveal and the hands-on demo was maintained through consistent color grading and framing. This type of meticulous visual execution, where every detail is focused, is what defines professional product launch photography.
These elements added depth to the product launch photography and videography for tech brands, giving viewers a holistic look at the energy surrounding the event.
The Impact: Results Driven by Product Launch Photography
The successful launch generated immediate, widespread coverage, demonstrating the return on investment from a strategic visual execution.
- Maximum Reach: The high-quality visual assets were immediately deployed across digital platforms, securing rapid, positive media pick-up and organic sharing.
- Brand Perception: The consistency and premium quality of the corporate photography Gurugram output solidified HMD Global’s image as a top-tier innovator in the Indian mobile landscape.
- Engagement Metrics: The robust visual library provided HMD Global with evergreen marketing content that continued to drive interest and search traffic weeks after the physical launch concluded, demonstrating the long-term value of professional documentation.
The HMD Crest Mobile launch at Pullman Aerocity demonstrated the impact of thoughtful visual storytelling in tech brand events. Through seamless product launch photography and videography, every important moment — from the product reveal to the live demos and candid interactions — was documented to reflect the brand’s forward-thinking vision.
As HMD Global strengthens its presence in India, the enthusiasm and positive media narrative established during this event were a direct result of the strategic product launch photography that documented every critical moment.
