Coke Studio – Live Concert Photographers in India
Music and food are the heart of any great celebration and set the mood for jaw dropping moments captured by best live concert photographers in India.
Coca Cola Company, world’s leading beverage maker known for its phenomenal products and marketing strategies started the first of its kind, world dining initiative, ‘Is Cooking’ in 2022. This first-ever global meals experience platform is designed to celebrate and encourage the passion for food in each city across the globe.
‘Coke is Cooking’ is an extension of Coca Cola’s global brand platform, ‘Real Magic’ which invites people from all walks of life to come together, engage and celebrate the real magic of togetherness.
Kickstarted in 2022 with the Kolkata chapter, ‘Kolkata is Cooking’ which was a roaring success, this experiential marketing event would be rolled out in all the major cities of the world. Coca Cola aims to hold ‘Coke is Cooking’ festival in one city in the world every week in 2024, thus leveraging consumers’ passion points of music and food, connecting and engaging with them on a deeper level.
Every ‘Coke is Cooking’ event is specially curated to showcase a remarkable blend of culinary delights from the city amidst mesmerising musical performances. Centred around two assets which bring people closer and together-food and music, this amazing food music fest is a major draw for food aficionados ad music enthusiasts alike.
After the phenomenal response in Kolkata, this food fest moved to Pune, Hyderabad, Delhi & Chandigarh to enthral the audiences in these cities and unleashing the real magic of Coke.
‘Chandigarh is Cooking’, held during 24-25 November 2023 brought the most lip smacking street foods of India’s beloved food capital, Chandigarh under one roof. It served as the perfect platform to savour the best taste of Chandigarh delicacies over a chilled can of coke, dancing to the tunes of some of India’s most talented and sought after musicians. An array of food options with feet tapping music in background, there was enough to set the mood and capture some classic moments by the best live concert photographers in India.
Spread over two days, this magical celebration of food, culture and music brought together an eclectic gathering of food enthusiasts, celebrated chefs, and food influencers. This food fest cum music concert featured merchandise exhibits, photo booths, stand up comedy, and a musical experience which stood out not just for its diversity but also for the heavenly appeal it carried. Some of India’s beloved music sensations like Raftaar, Osho Jain, Ikka, the budding star Kushagra Thakur, the ever versatile Rashmeet Kaur and the one and only B Praak.
Grooving to melodies savouring the best foods with your favourite people, Coke India’s Chandigarh is Cooking chapter was an iconic event. The made in heaven union of food and music made this one of the best experiential marketing food fests and live music concerts for brands to emulate and take inspiration from.
Undertake a mesmerising journey of senses from the spectacular food fest and music concert event photography, captured skilfully and with all the heart by the best live concert photographers in India.
Client: Unboxed Events
Company: Coca Cola India
CS Media crew: 2 photographers
Turn around time: 7 days